How Landing on the First Page of Google Means More Business for You

1. Puts Your Business on the frontline

91% of all Google searches don’t go past the first page,

Suggests this article titled, “Using the Internet: Skill related problems in users’ online behavior” by Alexander J.A.M. van Deursen *, Jan A.G.M. van Dijk. When your healthcare website lands on the first page of Google, it puts you on the frontline of new customers. While establishing a healthcare facility people think about all the important factors such as exposure, demand and foot traffic in the area. Google entertains more than 167 billion searches per month. Landing on first page of Google is equivalent to more exposure and more foot (online) traffic. More exposure means more business!

2. Increases Organic Website Traffic

Google’s first page captures 92% of all organic traffic.

When your website lands among those searches, you start looking at a sudden increase in organic traffic to your website. Again, more traffic and visibility means more appointment bookings.

3. Builds Trust and Credibility

Trust ranks among the first three things that any potential patient looks for when visiting a hospital or practitioner. Patients want someone who seems interested, listens and is good at what they do. A great way to build such trust is by landing on the first page. Google, being a highly-trusted search engine, people assume that if a website has Google’s approval, it must be authentic and trustworthy.

4. Increases Engagement

Increased visibility will also augment the level of engagement your patients have with you. Once you have achieved that level of trust by landing on the first page, your institution or practice will remain on the top of their minds when in need of any medical assistance. Not to mention, they won’t shy away sharing their experiences with their families and friends which means reaching out to a larger audience.

Still thinking whether to allot a suitable marketing budget or not?

If you need help with targeted content that will win over Google, reach out to us today. We are well-equipped to fulfill all your content needs with targeted keywords and SEO which will help you find that top spot on the first page of Google.